Baracoa is a new beach bar located in Skiathos, it offers an unique experience to their customers, from the food that is very well prepared, to the entertainment and comfort you get from the space itself. The client was looking for a graphic identity to reflect their premium personality as well as their beach feeling. Te design approach from was inspired by the sea surroundings, the graphic elements reflect the sea environment. The logo itself is clean and elegant and it is framed by unique shape patterns using Fibonacci´s golden ratio to define a grid and a system, giving an authentic experience. The color palette was based on the neutral pallette using primary color gold and brown to define the brands fun and elegant personality.
Branding | Content Creation | Social Media Strategy
December 26, 2018